Afternoon Light: an one stop e-shop for great design – Wallpaper*
Minya Quirk and Deirdre Maloney, the co-founders of Afternoon Light, know that it’s no easy feat to find good design on a budget. Which is why they created a curated e-commerce platform that makes modern classics and covetable one-of-a-kind pieces as accessible as objects from rising independent designers. Bringing together an impressive range of recognisable brands plus niche makers across categories as varied as furniture and lighting to pets and gifts, Afternoon Light is a welcome destination for discovery, regardless of whether you’re a design aficionado or not.
Mid-day Light: a mix and match of excellent design
‘When we imagined Afternoon Light, it was because we couldn’t find the place online to shop the particular best up-and-coming independent companies and big, established brands across a wide spectrum associated with home décor and furnishings all in one place. We were tired of bouncing down the rabbit hole of social media and hitting dead ends, then ending up at the same big box retailer sites over and over, ’ explains Dodge, who was previously a fashion and footwear writer.
‘We built Afternoon Light as a place we’d like to shop, first plus foremost. We’re not design experts or even industry insiders, but all of us like cool stuff and when we store we want the best quality, plus compelling reasons to buy things, and a range associated with options across both aesthetic and price point. I’m a big high-low shopper and I am of the opinion that such as clothing, home décor should be fun and used in order to express individual style. ’
‘We had been fashion people first, and accustomed to the plethora of multi-label web commerce sites with a solid and dependable point associated with view that offer everything through underwear to formalwear in a single address, ’ adds Maloney, a former buyer who has worked with Quirk for almost 18 years, first launching the fashion trade show Capsule together in 2004, and then the particular more curated home plus gift trade show, Shoppe Object in 2018.
‘When we started working inside the home industry, it was kind of shocking to find that the same exact didn’t exist here. There are some great house and style e-commerce websites of course , but they are limited within scope and not the one-stop-shop with lots of variety that we all want Evening Light in order to be. When I shop with regard to anything, I want a bunch of options that have been vetted by someone We trust. Basically, I need the hard work done for me – what’s the best console, where are usually cool throw pillows that will aren’t from a mega retailer, that makes the nicest flatware? – and that’s what we are trying to deliver. We want the Afternoon Light customer to know that whether it’s a $6 set of sponges or a $24, 000 daybed, everything on our site will be authentic, looks great, is built to last, and was probably touched or conceived simply by a person with an interesting story, ’ she says.
Quirk plus Maloney have put their combined expertise into making Afternoon Gentle memorable ‘from a vibe perspective’. Maloney says, ‘We’ve always liked doing things a bit differently. In this case it’s editing, merchandising, curating, shopkeeping, but also seeing who’s doing something cool, giving them the place to do it; and championing stuff we really like has always been what moves us. ’
In the particular Afternoon Lighting world, vases and silverware from Georg Jensen comfortably sit next to Slash Objects’ statuesque ‘Adri’ chair and hand-embroidered chambray napkins by Satoshi Suzuki, featuring iconic emblems of New York. These napkins are just one example among a slew of exclusive collaborations on the site, including a shower curtain and bathmat duo featuring the photograph associated with tulips by Shaniqwa Jarvis and a Black Power Kitchen bar cart by Ghetto Gastro regarding USM.
‘Again, we bring our heavy influence through the style industry, where collaborations plus exclusive products have reigned supreme and driven desire for products for decades now, ’ Maloney explains. ‘The question we asked people repeatedly when building this site was “where would you go to buy a cool lamp (or table or plates)? ” The answers were varied yet basically no one had a clue. So, when we think about exclusives, we’re trying to answer that question for people: you go to Evening Light. ’
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